Color

#ad3448

#ad3448
hex#ad3448
rgbrgb(173, 52, 72)
hslhsl(350, 54%, 44%)
oklchoklch(0.51 0.156 15.2)
Closest name: Amore (#ae2f48)Relative luminance 0.1181

Colors that go with #ad3448

Denim, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #ad3448

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#34ad99

#ad3484 · #ad5c34

#48ad34 · #3448ad

Split-complementary

Open in tool →

#34ad5c · #3484ad

#84ad34 · #34ad99 · #5c34ad

Contrast

#ad3448 as textRatioAAAA largeAAAFix
Aaon white
6.25:1passpassfail
  • AAA: use #9d2f41 as the text (7.2:1)
Aaon black
3.36:1failpassfail
  • AA: use #c94a5f as the text (4.63:1)
  • AAA: use #d87d8d as the text (7.24:1)
  • AA: or shift the background to #dbdbdb (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad3448 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ad3448 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad3448
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad3448 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad3448-c49c9e-62cb87-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md