Color

#ad230b

#ad230b
hex#ad230b
rgbrgb(173, 35, 11)
hslhsl(9, 88%, 36%)
oklchoklch(0.487 0.177 31.9)
Closest name: Blood Rush (#aa2222)Relative luminance 0.1011

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0b94ad

#ad0b44 · #ad740b

#0bad23 · #230bad

Split-complementary

Open in tool →

#0bad74 · #0b44ad

#44ad0b · #0b94ad · #740bad

Contrast

#ad230b as textRatioAAAA largeAAAFix
Aaon white
6.95:1passpassfail
  • AAA: use #a8220b as the text (7.24:1)
Aaon black
3.02:1failpassfail
  • AA: use #e12e0e as the text (4.6:1)
  • AAA: use #f46b52 as the text (7.07:1)
  • AA: or shift the background to #d1d1d1 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad230b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ad230b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad230b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad230b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad230b-c4a79c-62cba8-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md