Color

#ad013d

#ad013d
hex#ad013d
rgbrgb(173, 1, 61)
hslhsl(339, 99%, 34%)
oklchoklch(0.477 0.19 13)
Closest name: Bindi Red (#b0003c)Relative luminance 0.0924

Colors that go with #ad013d

Denim, Teal and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #ad013d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01ad70

#ad0193 · #ad1b01

#3dad01 · #013dad

Split-complementary

Open in tool →

#01ad1b · #0193ad

#93ad01 · #01ad70 · #1b01ad

Contrast

#ad013d as textRatioAAAA largeAAAFix
Aaon white
7.37:1passpasspassPasses AAA — no fix needed.
Aaon black
2.85:1failfailfail
  • AA: use #e90152 as the text (4.59:1)
  • AAA: use #fe5892 as the text (7.03:1)
  • AA: or shift the background to #cccccc (4.59:1)
  • AAA: or shift the background to #fafafa (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad013d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ad013d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad013d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad013d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad013d-c49ca5-62cb74-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md