Magazine Ochre
Open in tool →Ochre and walnut on unbleached stock, with teal as the counterpoint — a features-section palette with some heat in it.
Color
#ac501b
#ac501b
hex
#ac501brgb
rgb(172, 80, 27)hsl
hsl(22, 73%, 39%)oklch
oklch(0.539 0.136 46.3)Closest name: Brandy Bear (#aa5412)Relative luminance 0.1459
Colors that go with #ac501b
Crimson, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Crimson #dc143c
analogousshippedCrimson is #ac501b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Royal Blue #4169e1
split-complementshippedRoyal Blue is a split-complement of #ac501b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Steel Blue #4682b4
complementaryshippedSteel Blue sits directly opposite #ac501b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #ac501b in 4 real palettes, including Trailhead and Ember, as the accent.
Champagne #f7e7ce
shipped5 real palettes, including BrandSweets's brand system and Woodsmoke put Champagne beside #ac501b.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #ac501b in 6 real palettes, including BrandSweets's brand system and Magazine Ochre.
Denim #1560bd
shippedDesigners have shipped Denim with #ac501b: 11 real palettes, including Dyson's brand system and Etsy's brand system, as the accent.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #ac501b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #ac501b
Tints & shades
Harmonies
Contrast
| #ac501b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.36:1 | pass | pass | fail |
|
Aaon black | 3.92:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ac501b as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#ac501b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #ac501b
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #ac501b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/ac501b-c4af9c-62cbbf-2d2a1f-f1e9ea?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md