Color

#ab7384

#ab7384
hex#ab7384
rgbrgb(171, 115, 132)
hslhsl(342, 25%, 56%)
oklchoklch(0.618 0.074 359.7)
Closest name: Rose Gold (#b76e79)Relative luminance 0.2259

Colors that go with #ab7384

Charcoal, Cadet Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#73ab9a

#ab73a0 · #ab7e73

#84ab73 · #7384ab

Split-complementary

Open in tool →

#73ab7e · #73a0ab

#a0ab73 · #73ab9a · #7e73ab

Contrast

#ab7384 as textRatioAAAA largeAAAFix
Aaon white
3.81:1failpassfail
  • AA: use #a16376 as the text (4.6:1)
  • AAA: use #794957 as the text (7.23:1)
  • AA: or shift the background to #1a1a1a (4.57:1)
Aaon black
5.52:1passpassfail
  • AAA: use #b88997 as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab7384 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab7384 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab7384
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab7384 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab7384-c49ca3-62cb79-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md