Color

#7384ab

#7384ab
hex#7384ab
rgbrgb(115, 132, 171)
hslhsl(222, 25%, 56%)
oklchoklch(0.615 0.063 266.3)
Closest name: Bay View (#6a819e)Relative luminance 0.2309

Colors that go with #7384ab

Charcoal, Copper and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ab9a73

#73a0ab · #7e73ab

#ab7384 · #84ab73

Split-complementary

Open in tool →

#ab7e73 · #a0ab73

#ab73a0 · #ab9a73 · #73ab7e

Contrast

#7384ab as textRatioAAAA largeAAAFix
Aaon white
3.74:1failpassfail
  • AA: use #6376a1 as the text (4.53:1)
  • AAA: use #495779 as the text (7.19:1)
  • AA: or shift the background to #1c1c1c (4.56:1)
Aaon black
5.62:1passpassfail
  • AAA: use #8997b8 as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7384ab as the background.

Brands using this color

mcpConnect your agent — build around #7384ab
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7384ab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7384ab-9ca3c4-df6e4e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md