Color

#73a0ab

#73a0ab
hex#73a0ab
rgbrgb(115, 160, 171)
hslhsl(192, 25%, 56%)
oklchoklch(0.677 0.051 214.5)
Closest name: Atlas Cedar (#5ca0a7)Relative luminance 0.3173

Colors that go with #73a0ab

Charcoal, Terracotta and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #73a0ab

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ab7e73

#73ab9a · #7384ab

#ab73a0 · #a0ab73

Split-complementary

Open in tool →

#ab7384 · #ab9a73

#9a73ab · #ab7e73 · #84ab73

Contrast

#73a0ab as textRatioAAAA largeAAAFix
Aaon white
2.86:1failfailfail
  • AA: use #507b86 as the text (4.65:1)
  • AAA: use #3d5e66 as the text (7.02:1)
  • AA: or shift the background to #303030 (4.62:1)
  • AAA: or shift the background to #080808 (7.01:1)
Aaon black
7.35:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73a0ab as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #73a0ab
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #73a0ab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73a0ab-a2b5be-df4e77-1f242d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md