Magazine Ochre
Open in tool →Ochre and walnut on unbleached stock, with teal as the counterpoint — a features-section palette with some heat in it.
Color
#ab540d
#ab540d
hex
#ab540drgb
rgb(171, 84, 13)hsl
hsl(27, 86%, 36%)oklch
oklch(0.543 0.135 51.7)Closest name: Brandy Bear (#aa5412)Relative luminance 0.1503
Colors that go with #ab540d
Crimson, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Crimson #dc143c
analogousshippedCrimson is #ab540d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Royal Blue #4169e1
split-complementshippedRoyal Blue is a split-complement of #ab540d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Steel Blue #4682b4
complementaryshippedSteel Blue sits directly opposite #ab540d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shippedChampagne is paired with #ab540d in 5 real palettes, including BrandSweets's brand system and Woodsmoke — a combination designers have actually shipped, not a computed rotation.
Dark Olive Green #556b2f
shippedDark Olive Green is paired with #ab540d in 6 real palettes, including Magazine Ochre and BrandSweets's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #ab540d in 5 real palettes, including Campbell's's brand system and State Farm's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Hunter Green #355e3b
shippedHunter Green is paired with #ab540d in 5 real palettes, including Trailhead and Fireside, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #ab540d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #ab540d
Tints & shades
Harmonies
Contrast
| #ab540d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.24:1 | pass | pass | fail |
|
Aaon black | 4.01:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab540d as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#ab540d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #ab540d
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #ab540d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/ab540d-c4b39c-62cbc7-2d2c1f-f1e9ea?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md