Color

#ab5017

#ab5017
hex#ab5017
rgbrgb(171, 80, 23)
hslhsl(23, 76%, 38%)
oklchoklch(0.538 0.136 47.5)
Closest name: Brandy Bear (#aa5412)Relative luminance 0.1446

Colors that go with #ab5017

Crimson, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1772ab

#ab1728 · #ab9917

#17ab50 · #5017ab

Split-complementary

Open in tool →

#17ab99 · #1728ab

#28ab17 · #1772ab · #9917ab

Contrast

#ab5017 as textRatioAAAA largeAAAFix
Aaon white
5.4:1passpassfail
Aaon black
3.89:1failpassfail
  • AA: use #bc581a as the text (4.55:1)
  • AAA: use #e37835 as the text (7:1)
  • AA: or shift the background to #ebebeb (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab5017 as the background.

Brands using this color

Fonts for this mood

#ab5017 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab5017
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab5017 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab5017-c4b09c-62cbc0-2d2b1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md