Color

#ab124a

#ab124a
hex#ab124a
rgbrgb(171, 18, 74)
hslhsl(338, 81%, 37%)
oklchoklch(0.481 0.183 8)
Closest name: Bindi Red (#b0003c)Relative luminance 0.0958

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#12ab73

#ab1296 · #ab2612

#4aab12 · #124aab

Split-complementary

Open in tool →

#12ab26 · #1296ab

#96ab12 · #12ab73 · #2612ab

Contrast

#ab124a as textRatioAAAA largeAAAFix
Aaon white
7.2:1passpasspassPasses AAA — no fix needed.
Aaon black
2.92:1failfailfail
  • AA: use #e21862 as the text (4.54:1)
  • AAA: use #ef6799 as the text (7.07:1)
  • AA: or shift the background to #cfcfcf (4.62:1)
  • AAA: or shift the background to #fcfcfc (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab124a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab124a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab124a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab124a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab124a-c49ca6-62cb72-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md