Color

#ab123d

#ab123d
hex#ab123d
rgbrgb(171, 18, 61)
hslhsl(343, 81%, 37%)
oklchoklch(0.478 0.182 13.9)
Closest name: Bindi Red (#b0003c)Relative luminance 0.0943

Colors that go with #ab123d

Royal Blue, Teal and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #ab123d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#12ab7f

#ab128a · #ab3312

#3dab12 · #123dab

Split-complementary

Open in tool →

#12ab33 · #128aab

#8aab12 · #12ab7f · #3312ab

Contrast

#ab123d as textRatioAAAA largeAAAFix
Aaon white
7.28:1passpasspassPasses AAA — no fix needed.
Aaon black
2.89:1failfailfail
  • AA: use #e71853 as the text (4.65:1)
  • AAA: use #ef6b91 as the text (7.18:1)
  • AA: or shift the background to #cccccc (4.53:1)
  • AAA: or shift the background to #fcfcfc (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab123d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab123d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab123d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab123d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab123d-c49ca3-62cb7b-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md