Color

#ab0d37

#ab0d37
hex#ab0d37
rgbrgb(171, 13, 55)
hslhsl(344, 86%, 36%)
oklchoklch(0.475 0.184 16)
Closest name: Bindi Red (#b0003c)Relative luminance 0.0922

Colors that go with #ab0d37

Royal Blue, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #ab0d37

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0dab81

#ab0d86 · #ab320d

#37ab0d · #0d37ab

Split-complementary

Open in tool →

#0dab32 · #0d86ab

#86ab0d · #0dab81 · #320dab

Contrast

#ab0d37 as textRatioAAAA largeAAAFix
Aaon white
7.38:1passpasspassPasses AAA — no fix needed.
Aaon black
2.84:1failfailfail
  • AA: use #e8114b as the text (4.61:1)
  • AAA: use #f4678d as the text (7.17:1)
  • AA: or shift the background to #cccccc (4.6:1)
  • AAA: or shift the background to #fafafa (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab0d37 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab0d37 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab0d37
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab0d37 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab0d37-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md