Color

#ab072d

#ab072d
hex#ab072d
rgbrgb(171, 7, 45)
hslhsl(346, 92%, 35%)
oklchoklch(0.472 0.186 19.5)
Closest name: Bindi Red (#b0003c)Relative luminance 0.09

Colors that go with #ab072d

Royal Blue, Teal and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #ab072d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#07ab85

#ab0780 · #ab3307

#2dab07 · #072dab

Split-complementary

Open in tool →

#07ab33 · #0780ab

#80ab07 · #07ab85 · #3307ab

Contrast

#ab072d as textRatioAAAA largeAAAFix
Aaon white
7.5:1passpasspassPasses AAA — no fix needed.
Aaon black
2.8:1failfailfail
  • AA: use #eb0a3e as the text (4.65:1)
  • AAA: use #f86285 as the text (7.08:1)
  • AA: or shift the background to #c9c9c9 (4.53:1)
  • AAA: or shift the background to #f7f7f7 (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab072d as the background.

Brands using this color

Fonts for this mood

#ab072d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab072d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab072d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab072d-c49ca1-62cb80-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md