Color

#ab0720

#ab0720
hex#ab0720
rgbrgb(171, 7, 32)
hslhsl(351, 92%, 35%)
oklchoklch(0.47 0.187 23.8)
Closest name: Blood Rush (#aa2222)Relative luminance 0.0891

Colors that go with #ab0720

Royal Blue, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#07ab93

#ab0772 · #ab4107

#20ab07 · #0720ab

Split-complementary

Open in tool →

#07ab41 · #0772ab

#72ab07 · #07ab93 · #4107ab

Contrast

#ab0720 as textRatioAAAA largeAAAFix
Aaon white
7.55:1passpasspassPasses AAA — no fix needed.
Aaon black
2.78:1failfailfail
  • AA: use #eb0a2c as the text (4.61:1)
  • AAA: use #f86279 as the text (7.01:1)
  • AA: or shift the background to #c9c9c9 (4.56:1)
  • AAA: or shift the background to #f7f7f7 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab0720 as the background.

Brands using this color

Fonts for this mood

#ab0720 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab0720
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab0720 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab0720-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md