Color

#aa7974

#aa7974
hex#aa7974
rgbrgb(170, 121, 116)
hslhsl(6, 24%, 56%)
oklchoklch(0.624 0.062 25.5)
Closest name: Amaretto (#ab6f60)Relative luminance 0.2348

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#74a4aa

#aa7489 · #aa9474

#74aa79 · #7974aa

Split-complementary

Open in tool →

#74aa94 · #7489aa

#89aa74 · #74a4aa · #9474aa

Contrast

#aa7974 as textRatioAAAA largeAAAFix
Aaon white
3.69:1failpassfail
  • AA: use #9e6761 as the text (4.6:1)
  • AAA: use #784e4a as the text (7.03:1)
  • AA: or shift the background to #1c1c1c (4.62:1)
Aaon black
5.7:1passpassfail
  • AAA: use #b58b87 as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa7974 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa7974 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa7974
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa7974 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa7974-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md