Color

#9474aa

#9474aa
hex#9474aa
rgbrgb(148, 116, 170)
hslhsl(276, 24%, 56%)
oklchoklch(0.61 0.087 311)
Closest name: Crown Jewels (#946dad)Relative luminance 0.2169

Colors that go with #9474aa

Charcoal, Copper and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#89aa74

#7974aa · #aa74a4

#aa9474 · #74aa94

Split-complementary

Open in tool →

#a4aa74 · #74aa79

#aa7974 · #89aa74 · #74a4aa

Contrast

#9474aa as textRatioAAAA largeAAAFix
Aaon white
3.93:1failpassfail
  • AA: use #8a67a2 as the text (4.62:1)
  • AAA: use #684c7b as the text (7.22:1)
  • AA: or shift the background to #171717 (4.56:1)
Aaon black
5.34:1passpassfail
  • AAA: use #a88db9 as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9474aa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #9474aa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9474aa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9474aa-b99cc4-bfcb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md