Color

#74aa79

#74aa79
hex#74aa79
rgbrgb(116, 170, 121)
hslhsl(126, 24%, 56%)
oklchoklch(0.687 0.091 146.8)
Closest name: Lily Pads (#6db083)Relative luminance 0.3384

Colors that go with #74aa79

Charcoal, Cornflower Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#aa74a4

#89aa74 · #74aa94

#7974aa · #aa7974

Split-complementary

Open in tool →

#9474aa · #aa7489

#7489aa · #aa74a4 · #aa9474

Contrast

#74aa79 as textRatioAAAA largeAAAFix
Aaon white
2.7:1failfailfail
  • AA: use #4f8254 as the text (4.51:1)
  • AAA: use #3a5f3e as the text (7.28:1)
  • AA: or shift the background to #333333 (4.67:1)
  • AAA: or shift the background to #0f0f0f (7.09:1)
Aaon black
7.77:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #74aa79 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #74aa79
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #74aa79 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/74aa79-a2bea8-a74edf-1f2d27-ecf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md