Color

#aa2413

#aa2413
hex#aa2413
rgbrgb(170, 36, 19)
hslhsl(7, 80%, 37%)
oklchoklch(0.482 0.172 30.9)
Closest name: Blood Rush (#aa2222)Relative luminance 0.0985

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1398aa

#aa134d · #aa7013

#13aa24 · #2413aa

Split-complementary

Open in tool →

#13aa70 · #134daa

#4daa13 · #1398aa · #7013aa

Contrast

#aa2413 as textRatioAAAA largeAAAFix
Aaon white
7.07:1passpasspassPasses AAA — no fix needed.
Aaon black
2.97:1failfailfail
  • AA: use #e13019 as the text (4.64:1)
  • AAA: use #ed6f5e as the text (7.04:1)
  • AA: or shift the background to #cfcfcf (4.54:1)
  • AAA: or shift the background to #ffffff (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa2413 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa2413 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa2413
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa2413 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa2413-c4a59c-62cba4-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md