Color

#a9440a

#a9440a
hex#a9440a
rgbrgb(169, 68, 10)
hslhsl(22, 89%, 35%)
oklchoklch(0.516 0.146 43.7)
Closest name: Rust (#b7410e)Relative luminance 0.1259

Colors that go with #a9440a

Crimson, Royal Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0a6ea9

#a90a1f · #a9940a

#0aa944 · #440aa9

Split-complementary

Open in tool →

#0aa994 · #0a1fa9

#1fa90a · #0a6ea9 · #940aa9

Contrast

#a9440a as textRatioAAAA largeAAAFix
Aaon white
5.97:1passpassfail
  • AAA: use #953c09 as the text (7.17:1)
Aaon black
3.52:1failpassfail
  • AA: use #c6500c as the text (4.55:1)
  • AAA: use #f26e21 as the text (7.03:1)
  • AA: or shift the background to #e0e0e0 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a9440a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a9440a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a9440a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a9440a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a9440a-c4af9c-62cbbf-2d2a1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md