Typewriter
Open in tool →Ink-black and ribbon-red on manila — the correspondence palette; all the vintage comes from the paper colour.
Color
#a7393d
#a7393d
hex
#a7393drgb
rgb(167, 57, 61)hsl
hsl(358, 49%, 44%)oklch
oklch(0.504 0.145 21.9)Closest name: Amore (#ae2f48)Relative luminance 0.1148
Colors that go with #a7393d
Royal Blue, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #a7393d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Teal #008080
complementaryshippedTeal sits directly opposite #a7393d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #a7393d in 4 real palettes, including Ember and Maple, as the accent.
Champagne #f7e7ce
shipped4 real palettes, including Woodsmoke and BrandSweets's brand system put Champagne beside #a7393d, as the text colour against it.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #a7393d: 5 real palettes, including MLB's brand system and Behance's brand system, as the accent.
Crimson #dc143c
shippedCrimson is paired with #a7393d in 9 real palettes, including Wendy's's brand system and State Farm's brand system, as the lead colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #a7393d in 6 real palettes, including Olive Grove and Cider, as the lead colour.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #a7393d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #a7393d
Tints & shades
Harmonies
Contrast
| #a7393d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.37:1 | pass | pass | fail |
|
Aaon black | 3.3:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a7393d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#a7393d reads as warm. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #a7393d
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #a7393d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/a7393d-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md