Color

#a377cf

#a377cf
hex#a377cf
rgbrgb(163, 119, 207)
hslhsl(270, 48%, 64%)
oklchoklch(0.648 0.135 306)
Closest name: mediumpurple (#9370db)Relative luminance 0.2549

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a3cf77

#7777cf · #cf77cf

#cfa377 · #77cfa3

Split-complementary

Open in tool →

#cfcf77 · #77cf77

#cf7777 · #a3cf77 · #77cfcf

Contrast

#a377cf as textRatioAAAA largeAAAFix
Aaon white
3.44:1failpassfail
  • AA: use #915dc6 as the text (4.58:1)
  • AAA: use #733caa as the text (7.1:1)
  • AA: or shift the background to #242424 (4.51:1)
Aaon black
6.1:1passpassfail
  • AAA: use #ad86d5 as the text (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a377cf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a377cf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a377cf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a377cf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a377cf-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md