Color

#7777cf

#7777cf
hex#7777cf
rgbrgb(119, 119, 207)
hslhsl(240, 48%, 64%)
oklchoklch(0.609 0.132 281.8)
Closest name: Flood (#6677bb)Relative luminance 0.2162

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cfcf77

#77a3cf · #a377cf

#cf7777 · #77cf77

Split-complementary

Open in tool →

#cfa377 · #a3cf77

#cf77a3 · #cfcf77 · #77cfa3

Contrast

#7777cf as textRatioAAAA largeAAAFix
Aaon white
3.94:1failpassfail
  • AA: use #6c6ccb as the text (4.52:1)
  • AAA: use #4646be as the text (7.29:1)
  • AA: or shift the background to #171717 (4.55:1)
Aaon black
5.32:1passpassfail

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7777cf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7777cf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7777cf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7777cf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7777cf-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md