Color

#733caa

#733caa
hex#733caa
rgbrgb(115, 60, 170)
hslhsl(270, 48%, 45%)
oklchoklch(0.48 0.17 303.6)
Closest name: rebeccapurple (#663399)Relative luminance 0.0978

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#73aa3c

#3c3caa · #aa3caa

#aa733c · #3caa73

Split-complementary

Open in tool →

#aaaa3c · #3caa3c

#aa3c3c · #73aa3c · #3caaaa

Contrast

#733caa as textRatioAAAA largeAAAFix
Aaon white
7.1:1passpasspassPasses AAA — no fix needed.
Aaon black
2.96:1failfailfail
  • AA: use #915dc6 as the text (4.59:1)
  • AAA: use #ad86d5 as the text (7.15:1)
  • AA: or shift the background to #cfcfcf (4.56:1)
  • AAA: or shift the background to #ffffff (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #733caa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#733caa reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #733caa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #733caa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/733caa-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md