Color

#a32437

#a32437
hex#a32437
rgbrgb(163, 36, 55)
hslhsl(351, 64%, 39%)
oklchoklch(0.474 0.162 18.2)
Closest name: brown (#a52a2a)Relative luminance 0.0932

Colors that go with #a32437

Royal Blue, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #a32437

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#24a390

#a32477 · #a35024

#37a324 · #2437a3

Split-complementary

Open in tool →

#24a350 · #2477a3

#77a324 · #24a390 · #5024a3

Contrast

#a32437 as textRatioAAAA largeAAAFix
Aaon white
7.33:1passpasspassPasses AAA — no fix needed.
Aaon black
2.86:1failfailfail
  • AA: use #d43a51 as the text (4.52:1)
  • AAA: use #e17585 as the text (7.08:1)
  • AA: or shift the background to #cccccc (4.56:1)
  • AAA: or shift the background to #fafafa (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a32437 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a32437 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a32437
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a32437 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a32437-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md