Color

#a32433

#a32433
hex#a32433
rgbrgb(163, 36, 51)
hslhsl(353, 64%, 39%)
oklchoklch(0.473 0.162 20.1)
Closest name: brown (#a52a2a)Relative luminance 0.0929

Colors that go with #a32433

Royal Blue, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#24a394

#a32472 · #a35524

#33a324 · #2433a3

Split-complementary

Open in tool →

#24a355 · #2472a3

#72a324 · #24a394 · #5524a3

Contrast

#a32433 as textRatioAAAA largeAAAFix
Aaon white
7.35:1passpasspassPasses AAA — no fix needed.
Aaon black
2.86:1failfailfail
  • AA: use #d43a4c as the text (4.51:1)
  • AAA: use #e17582 as the text (7.07:1)
  • AA: or shift the background to #cccccc (4.58:1)
  • AAA: or shift the background to #fafafa (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #a32433 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#a32433 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #a32433
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #a32433 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/a32433-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md