Color

#9d72bb

#9d72bb
hex#9d72bb
rgbrgb(157, 114, 187)
hslhsl(275, 35%, 59%)
oklchoklch(0.623 0.116 310.4)
Closest name: Crown Jewels (#946dad)Relative luminance 0.2279

Colors that go with #9d72bb

Charcoal, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#90bb72

#7872bb · #bb72b5

#bb9d72 · #72bb9d

Split-complementary

Open in tool →

#b5bb72 · #72bb78

#bb7872 · #90bb72 · #72b5bb

Contrast

#9d72bb as textRatioAAAA largeAAAFix
Aaon white
3.78:1failpassfail
  • AA: use #9161b3 as the text (4.6:1)
  • AAA: use #714691 as the text (7.03:1)
  • AA: or shift the background to #1c1c1c (4.51:1)
Aaon black
5.56:1passpassfail

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9d72bb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9d72bb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9d72bb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9d72bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9d72bb-b89cc4-c0cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md