Color

#7872bb

#7872bb
hex#7872bb
rgbrgb(120, 114, 187)
hslhsl(245, 35%, 59%)
oklchoklch(0.589 0.11 286.3)
Closest name: Flood (#6677bb)Relative luminance 0.1962

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b5bb72

#7290bb · #9d72bb

#bb7872 · #72bb78

Split-complementary

Open in tool →

#bb9d72 · #90bb72

#bb7290 · #b5bb72 · #72bb9d

Contrast

#7872bb as textRatioAAAA largeAAAFix
Aaon white
4.27:1failpassfail
  • AA: use #716bb8 as the text (4.67:1)
  • AAA: use #554ea2 as the text (7.01:1)
  • AA: or shift the background to #0d0d0d (4.56:1)
Aaon black
4.92:1passpassfail
  • AAA: use #9691ca as the text (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7872bb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7872bb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7872bb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7872bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7872bb-a49cc4-dfa54e-261f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md