Color

#72bb78

#72bb78
hex#72bb78
rgbrgb(114, 187, 120)
hslhsl(125, 35%, 59%)
oklchoklch(0.727 0.121 146.1)
Closest name: Bud Green (#79b465)Relative luminance 0.4047

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bb72b5

#90bb72 · #72bb9d

#7872bb · #bb7872

Split-complementary

Open in tool →

#9d72bb · #bb7290

#7290bb · #bb72b5 · #bb9d72

Contrast

#72bb78 as textRatioAAAA largeAAAFix
Aaon white
2.31:1failfailfail
  • AA: use #3f8345 as the text (4.62:1)
  • AAA: use #306434 as the text (7:1)
  • AA: or shift the background to #3d3d3d (4.7:1)
  • AAA: or shift the background to #1f1f1f (7.14:1)
Aaon black
9.09:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72bb78 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72bb78
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72bb78 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72bb78-a2bea7-a54edf-1f2d26-ecf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md