Atelier
Open in tool →Black on bone with a whisper of gold: the runway default that lets garments carry the color.
Color
#9a754c
#9a754c
hex
#9a754crgb
rgb(154, 117, 76)hsl
hsl(32, 34%, 45%)oklch
oklch(0.589 0.073 68.5)Closest name: Argan Oil (#9d6646)Relative luminance 0.2011
Colors that go with #9a754c
Charcoal, Champagne and Dark Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #9a754c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Champagne #f7e7ce
shipped6 real palettes, including Bramble and Woodsmoke put Champagne beside #9a754c, as that palette's text colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #9a754c in 4 real palettes, including Clay & Linen and Cider, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #9a754c: 8 real palettes, including Dusk and Dyson's brand system, as the lead colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #9a754c: 5 real palettes, including Notion's brand system and Studio Grey, as the accent.
Hunter Green #355e3b
shippedHunter Green is paired with #9a754c in 5 real palettes, including Bookshop and Rolex's brand system, as the accent.
Peru #cd853f
shipped4 real palettes, including Woodsmoke and Coffee Bar put Peru beside #9a754c, as the lead colour.
Steel Blue #4682b4
complementarySteel Blue sits directly opposite #9a754c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #9a754c
Tints & shades
Harmonies
Contrast
| #9a754c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.18:1 | fail | pass | fail | |
Aaon black | 5.02:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9a754c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#9a754c reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #9a754c
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #9a754c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/9a754c-c4b69c-62c5cb-2d2d1f-f1eae9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md