Color

#9976bc

#9976bc
hex#9976bc
rgbrgb(153, 118, 188)
hslhsl(270, 34%, 60%)
oklchoklch(0.627 0.109 306.5)
Closest name: Crown Jewels (#946dad)Relative luminance 0.2336

Colors that go with #9976bc

Charcoal, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#99bc76

#7676bc · #bc76bc

#bc9976 · #76bc99

Split-complementary

Open in tool →

#bcbc76 · #76bc76

#bc7676 · #99bc76 · #76bcbc

Contrast

#9976bc as textRatioAAAA largeAAAFix
Aaon white
3.7:1failpassfail
  • AA: use #8c65b3 as the text (4.54:1)
  • AAA: use #6b4790 as the text (7.17:1)
  • AA: or shift the background to #1c1c1c (4.6:1)
Aaon black
5.67:1passpassfail
  • AAA: use #a88bc6 as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9976bc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #9976bc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9976bc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9976bc-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md