# #9976bc

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9976bc`
- RGB: rgb(153, 118, 188)
- HSL: hsl(270, 34%, 60%)
- OKLCH: oklch(0.627 0.109 306.5)
- Relative luminance: 0.2336
- Nearest named color: Crown Jewels (#946dad, Δ 3.042) — https://brandsweets.com/colors/crown-jewels
- Moods: cool, muted
- Page: https://brandsweets.com/colors/9976bc

## Tints & shades

- Tints (toward white): #a384c2, #ad92c9, #b59cce, #bfaad5, #c9b7dc, #d4c5e2, #ded3e9, #e6ddee, #f0eaf5, #faf8fc
- Shades (toward black): #8a62b2, #7d52a7, #6e4893, #614082, #52366d, #422c59, #362348, #261933, #1a1122, #0a070e

## Harmonies

- Complementary: #99bc76
- Analogous: #7676bc, #bc76bc
- Triadic: #bc9976, #76bc99
- Split-complementary: #bcbc76, #76bc76
- Tetradic: #bc7676, #99bc76, #76bcbc

## Colors that go with #9976bc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #9976bc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #9976bc in 6 real palettes, including Dusk and Zed's brand system, as the text colour against it. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Zed (https://brandsweets.com/colors/brands/zed-dev), Retool (https://brandsweets.com/colors/brands/retool-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #9976bc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Amber** #ffbf00 [pool] — Amber is paired with #9976bc in 3 real palettes, including Blueprint and Mastodon hosted on mastodon.social's brand system, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Copper** #b87333 [harmony, pool: triadic] — Copper completes a triad with #9976bc — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #9976bc in 3 real palettes, including Mastodon hosted on mastodon.social's brand system and Linear's brand system, as the lead colour. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Linear (https://brandsweets.com/colors/brands/linear), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumslateblue
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Plaid's brand system and Marvel's brand system put Midnight Blue beside #9976bc, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #9976bc in 3 real palettes, including Sephora's brand system and Slate Workspace, as the supporting colour. Seen in: Sephora (https://brandsweets.com/colors/brands/sephora-com), Slate Workspace (https://brandsweets.com/palettes/minimal#slate-workspace), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.7:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8c65b3 (4.54:1); AA: background → #1c1c1c (4.6:1); AAA: text → #6b4790 (7.17:1)
- On black (#000000): 5.67:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a88bc6 (7.17:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9976bc-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9976bc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.