Color

#9968ca

#9968ca
hex#9968ca
rgbrgb(153, 104, 202)
hslhsl(270, 48%, 60%)
oklchoklch(0.61 0.15 305.5)
Closest name: Amethyst (#9966cc)Relative luminance 0.2094

Colors that go with #9968ca

Midnight Blue, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#99ca68

#6868ca · #ca68ca

#ca9968 · #68ca99

Split-complementary

Open in tool →

#caca68 · #68ca68

#ca6868 · #99ca68 · #68caca

Contrast

#9968ca as textRatioAAAA largeAAAFix
Aaon white
4.05:1failpassfail
  • AA: use #915dc6 as the text (4.58:1)
  • AAA: use #733caa as the text (7.1:1)
  • AA: or shift the background to #141414 (4.55:1)
Aaon black
5.19:1passpassfail
  • AAA: use #ad86d5 as the text (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9968ca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9968ca reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9968ca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9968ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9968ca-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md