Color

#98741b

#98741b
hex#98741b
rgbrgb(152, 116, 27)
hslhsl(43, 70%, 35%)
oklchoklch(0.579 0.11 84.7)
Closest name: Capers (#897a3e)Relative luminance 0.1925

Colors that go with #98741b

Royal Blue, Champagne and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #98741b

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1b3e98

#98361b · #7d981b

#1b9874 · #741b98

Split-complementary

Open in tool →

#1b7d98 · #361b98

#1b9836 · #1b3e98 · #981b7d

Contrast

#98741b as textRatioAAAA largeAAAFix
Aaon white
4.33:1failpassfail
  • AA: use #93711a as the text (4.55:1)
  • AAA: use #6c5313 as the text (7.28:1)
  • AA: or shift the background to #0a0a0a (4.57:1)
Aaon black
4.85:1passpassfail
  • AAA: use #ba8f21 as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98741b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#98741b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98741b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98741b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98741b-c4bd9c-62b2cb-2b2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md