Color

#98723a

#98723a
hex#98723a
rgbrgb(152, 114, 58)
hslhsl(36, 45%, 41%)
oklchoklch(0.578 0.088 75.1)
Closest name: Capers (#897a3e)Relative luminance 0.1902

Colors that go with #98723a

Champagne, Charcoal and Dark Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #98723a

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3a5f98

#98433a · #8e983a

#3a9872 · #723a98

Split-complementary

Open in tool →

#3a8e98 · #433a98

#3a9843 · #3a5f98 · #983a8e

Contrast

#98723a as textRatioAAAA largeAAAFix
Aaon white
4.37:1failpassfail
  • AA: use #946f38 as the text (4.58:1)
  • AAA: use #6f532a as the text (7.13:1)
  • AA: or shift the background to #0a0a0a (4.53:1)
Aaon black
4.8:1passpassfail
  • AAA: use #bc904e as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98723a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#98723a reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98723a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98723a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98723a-c4b99c-62bfcb-2d2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md