Color

#986961

#986961
hex#986961
rgbrgb(152, 105, 97)
hslhsl(9, 22%, 49%)
oklchoklch(0.568 0.062 29.9)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1764

Colors that go with #986961

Charcoal, Champagne and Dark Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #986961

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#619098

#986175 · #988561

#61986a · #6a6198

Split-complementary

Open in tool →

#619885 · #617598

#759861 · #619098 · #856198

Contrast

#986961 as textRatioAAAA largeAAAFix
Aaon white
4.64:1passpassfail
  • AAA: use #73504a as the text (7.06:1)
Aaon black
4.53:1passpassfail
  • AAA: use #b38f89 as the text (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #986961 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#986961 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #986961
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #986961 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/986961-c4a79c-62cba8-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md