# #986961

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#986961`
- RGB: rgb(152, 105, 97)
- HSL: hsl(9, 22%, 49%)
- OKLCH: oklch(0.568 0.062 29.9)
- Relative luminance: 0.1764
- Nearest named color: Argan Oil (#9d6646, Δ 3.477) — https://brandsweets.com/colors/argan-oil
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/986961

## Tints & shades

- Tints (toward white): #a47870, #ad867f, #b7958f, #c1a49f, #cbb2ae, #d3bebb, #ddcdca, #e7dcda, #f1eae9, #fbf9f9
- Shades (toward black): #8c615a, #7c5650, #704e48, #60433e, #543a36, #442f2c, #382724, #281c1a, #1c1312, #0c0908

## Harmonies

- Complementary: #619098
- Analogous: #986175, #988561
- Triadic: #61986a, #6a6198
- Split-complementary: #619885, #617598
- Tetradic: #759861, #619098, #856198

## Colors that go with #986961

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #986961: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Puma (https://brandsweets.com/colors/brands/puma-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Champagne** #f7e7ce [pool] — 7 real palettes, including Coffee Bar and Woodsmoke put Champagne beside #986961, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #986961 in 4 real palettes, including Clay & Linen and BrandSweets's brand system, as the accent. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #986961 in 4 real palettes, including Harvest and Noir Beauty, as the accent. Seen in: Harvest (https://brandsweets.com/palettes/warm#harvest), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Fireside (https://brandsweets.com/palettes/dark#fireside), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark). — https://brandsweets.com/colors/goldenrod
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #986961 in 6 real palettes, including Bookshop and Desert Road, as the accent. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Rolex (https://brandsweets.com/colors/brands/rolex-com), Fireside (https://brandsweets.com/palettes/dark#fireside). — https://brandsweets.com/colors/hunter-green
- **Peru** #cd853f [pool] — 4 real palettes, including Coffee Bar and Woodsmoke put Peru beside #986961, as the lead colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bakery (https://brandsweets.com/palettes/warm#bakery), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/peru
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #986961 in 5 real palettes, including Slate Workspace and Wayfair's brand system, as the accent. Seen in: Slate Workspace (https://brandsweets.com/palettes/minimal#slate-workspace), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Zed (https://brandsweets.com/colors/brands/zed-dev). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #986961 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Wellness (https://brandsweets.com/palettes/warm#wellness), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.64:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #73504a (7.06:1)
- On black (#000000): 4.53:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b38f89 (7.21:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/986961-c4a79c-62cba8-2d271f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#986961" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.