Color

#983436

#983436
hex#983436
rgbrgb(152, 52, 54)
hslhsl(359, 49%, 40%)
oklchoklch(0.471 0.134 22.7)
Closest name: brown (#a52a2a)Relative luminance 0.094

Colors that go with #983436

Royal Blue, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #983436

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#349896

#983468 · #986434

#369834 · #343698

Split-complementary

Open in tool →

#349864 · #346898

#689834 · #349896 · #643498

Contrast

#983436 as textRatioAAAA largeAAAFix
Aaon white
7.29:1passpasspassPasses AAA — no fix needed.
Aaon black
2.88:1failfailfail
  • AA: use #c35052 as the text (4.59:1)
  • AAA: use #d37e7f as the text (7.06:1)
  • AA: or shift the background to #cccccc (4.54:1)
  • AAA: or shift the background to #fcfcfc (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #983436 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#983436 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #983436
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #983436 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/983436-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md