Color

#986434

#986434
hex#986434
rgbrgb(152, 100, 52)
hslhsl(29, 49%, 40%)
oklchoklch(0.549 0.093 61.6)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1604

Colors that go with #986434

Champagne, Dark Olive Green and Hunter Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #986434

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#346898

#983436 · #989634

#349864 · #643498

Split-complementary

Open in tool →

#349896 · #343698

#369834 · #346898 · #963498

Contrast

#986434 as textRatioAAAA largeAAAFix
Aaon white
4.99:1passpassfail
  • AAA: use #764e28 as the text (7.26:1)
Aaon black
4.21:1failpassfail
  • AA: use #a06937 as the text (4.57:1)
  • AAA: use #c48a54 as the text (7.11:1)
  • AA: or shift the background to #f5f5f5 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #986434 as the background.

Brands using this color

Fonts for this mood

#986434 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #986434
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #986434 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/986434-c4b49c-62cbcb-2d2c1f-f1e9e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md