Color

#982a40

#982a40
hex#982a40
rgbrgb(152, 42, 64)
hslhsl(348, 57%, 38%)
oklchoklch(0.462 0.145 13.5)
Closest name: Cranberry (#9e003a)Relative luminance 0.087

Colors that go with #982a40

Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #982a40

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2a9882

#982a77 · #984b2a

#40982a · #2a4098

Split-complementary

Open in tool →

#2a984b · #2a7798

#77982a · #2a9882 · #4b2a98

Contrast

#982a40 as textRatioAAAA largeAAAFix
Aaon white
7.66:1passpasspassPasses AAA — no fix needed.
Aaon black
2.74:1failfailfail
  • AA: use #cb435e as the text (4.5:1)
  • AAA: use #db7b8e as the text (7.24:1)
  • AA: or shift the background to #c7c7c7 (4.53:1)
  • AAA: or shift the background to #f5f5f5 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #982a40 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#982a40 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #982a40
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #982a40 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/982a40-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md