Color

#978420

#978420
hex#978420
rgbrgb(151, 132, 32)
hslhsl(50, 65%, 36%)
oklchoklch(0.613 0.116 97.8)
Closest name: Captain Kirk (#9b870c)Relative luminance 0.2319

Colors that go with #978420

Charcoal, Champagne and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #978420

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#203497

#974820 · #709720

#209784 · #842097

Split-complementary

Open in tool →

#207097 · #482097

#209748 · #203497 · #972070

Contrast

#978420 as textRatioAAAA largeAAAFix
Aaon white
3.73:1failpassfail
  • AA: use #87751d as the text (4.57:1)
  • AAA: use #655815 as the text (7.09:1)
  • AA: or shift the background to #1c1c1c (4.57:1)
Aaon black
5.64:1passpassfail
  • AAA: use #ad9625 as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978420 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#978420 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #978420
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #978420 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/978420-c4c29c-4eacdf-292d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md