Color

#978230

#978230
hex#978230
rgbrgb(151, 130, 48)
hslhsl(48, 52%, 39%)
oklchoklch(0.61 0.104 94.7)
Closest name: Captain Kirk (#9b870c)Relative luminance 0.2276

Colors that go with #978230

Charcoal, Champagne and Dark Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #978230

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#304497

#974f30 · #789730

#309782 · #823097

Split-complementary

Open in tool →

#307897 · #4f3097

#30974f · #304497 · #973078

Contrast

#978230 as textRatioAAAA largeAAAFix
Aaon white
3.78:1failpassfail
  • AA: use #88752b as the text (4.54:1)
  • AAA: use #655720 as the text (7.15:1)
  • AA: or shift the background to #1c1c1c (4.51:1)
Aaon black
5.55:1passpassfail
  • AAA: use #ae9737 as the text (7.28:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978230 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#978230 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #978230
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #978230 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/978230-c4c09c-62aacb-2a2d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md