Atelier
Open in tool →Black on bone with a whisper of gold: the runway default that lets garments carry the color.
Color
#978049
#978049
hex
#978049rgb
rgb(151, 128, 73)hsl
hsl(42, 35%, 44%)oklch
oklch(0.609 0.079 87.4)Closest name: Banner Gold (#a28557)Relative luminance 0.225
Colors that go with #978049
Charcoal, Champagne and Dark Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #978049: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Champagne #f7e7ce
shipped6 real palettes, including Bramble and Woodsmoke put Champagne beside #978049, as that palette's text colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #978049 in 5 real palettes, including Clay & Linen and Cider, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #978049: 7 real palettes, including Dusk and Guinness's brand system, as the lead colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #978049: 4 real palettes, including Notion's brand system and Studio Grey, as the accent.
Hunter Green #355e3b
shippedHunter Green is paired with #978049 in 5 real palettes, including Rolex's brand system and Bookshop, as the lead colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #978049 in 4 real palettes, including Guinness's brand system and Subaru's brand system, as the supporting colour.
Medium Purple #9370db
split-complementshippedMedium Purple is a split-complement of #978049: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Real palettes that use #978049
Tints & shades
Harmonies
Contrast
| #978049 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.82:1 | fail | pass | fail | |
Aaon black | 5.5:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978049 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#978049 reads as warm. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #978049
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #978049 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/978049-c4bc9c-62b4cb-2b2d1f-f1ebe9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md