Color

#977d4e

#977d4e
hex#977d4e
rgbrgb(151, 125, 78)
hslhsl(39, 32%, 45%)
oklchoklch(0.603 0.072 81.5)
Closest name: Banner Gold (#a28557)Relative luminance 0.218

Colors that go with #977d4e

Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #977d4e

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4e6897

#97594e · #8c974e

#4e977e · #7e4e97

Split-complementary

Open in tool →

#4e8c97 · #594e97

#4e9759 · #4e6897 · #974e8c

Contrast

#977d4e as textRatioAAAA largeAAAFix
Aaon white
3.92:1failpassfail
  • AA: use #8a7347 as the text (4.54:1)
  • AAA: use #655434 as the text (7.31:1)
  • AA: or shift the background to #171717 (4.58:1)
Aaon black
5.36:1passpassfail
  • AAA: use #ae9361 as the text (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #977d4e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#977d4e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #977d4e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #977d4e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/977d4e-c4ba9c-62b9cb-2c2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md