Color

#977472

#977472
hex#977472
rgbrgb(151, 116, 114)
hslhsl(3, 15%, 52%)
oklchoklch(0.593 0.044 22.3)
Closest name: Amaretto (#ab6f60)Relative luminance 0.2028

Colors that go with #977472

Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #977472

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#729597

#977283 · #978672

#729774 · #747297

Split-complementary

Open in tool →

#729786 · #728397

#839772 · #729597 · #867297

Contrast

#977472 as textRatioAAAA largeAAAFix
Aaon white
4.15:1failpassfail
  • AA: use #906c6a as the text (4.63:1)
  • AAA: use #6d5250 as the text (7.06:1)
  • AA: or shift the background to #121212 (4.51:1)
Aaon black
5.06:1passpassfail
  • AAA: use #ad9190 as the text (7.23:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #977472 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#977472 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #977472
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #977472 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/977472-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md