Color

#978672

#978672
hex#978672
rgbrgb(151, 134, 114)
hslhsl(32, 15%, 52%)
oklchoklch(0.63 0.036 71.6)
Closest name: Antique (#8b846d)Relative luminance 0.2484

Colors that go with #978672

Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #978672

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#728397

#977372 · #969772

#729786 · #867297

Split-complementary

Open in tool →

#729697 · #737297

#729773 · #728397 · #977296

Contrast

#978672 as textRatioAAAA largeAAAFix
Aaon white
3.52:1failpassfail
  • AA: use #847462 as the text (4.51:1)
  • AAA: use #615548 as the text (7.24:1)
  • AA: or shift the background to #212121 (4.58:1)
Aaon black
5.97:1passpassfail
  • AAA: use #a49584 as the text (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978672 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#978672 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #978672
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #978672 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/978672-c4b69c-62c5cb-2d2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md