Color

#729697

#729697
hex#729697
rgbrgb(114, 150, 151)
hslhsl(182, 15%, 52%)
oklchoklch(0.647 0.04 198.3)
Closest name: Cavolo Nero (#72939e)Relative luminance 0.2762

Colors that go with #729697

Charcoal, Copper and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #729697

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#977372

#729786 · #728397

#977296 · #969772

Split-complementary

Open in tool →

#977283 · #978672

#867297 · #977372 · #839772

Contrast

#729697 as textRatioAAAA largeAAAFix
Aaon white
3.22:1failpassfail
  • AA: use #5b7a7b as the text (4.65:1)
  • AAA: use #455d5e as the text (7.05:1)
  • AA: or shift the background to #292929 (4.52:1)
Aaon black
6.52:1passpassfail
  • AAA: use #7b9c9d as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #729697 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #729697
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #729697 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/729697-a2babe-d45990-1f272d-e9f1ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md