Color

#977349

#977349
hex#977349
rgbrgb(151, 115, 73)
hslhsl(32, 35%, 44%)
oklchoklch(0.581 0.074 69.8)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1932

Colors that go with #977349

Charcoal, Champagne and Dark Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #977349

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#496e97

#974c49 · #959749

#499773 · #734997

Split-complementary

Open in tool →

#499597 · #4c4997

#49974c · #496e97 · #974995

Contrast

#977349 as textRatioAAAA largeAAAFix
Aaon white
4.32:1failpassfail
  • AA: use #916e46 as the text (4.64:1)
  • AAA: use #6e5435 as the text (7.04:1)
  • AA: or shift the background to #0d0d0d (4.5:1)
Aaon black
4.86:1passpassfail
  • AAA: use #b48f64 as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #977349 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#977349 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #977349
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #977349 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/977349-c4b69c-62c5cb-2d2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md