Color

#9768c0

#9768c0
hex#9768c0
rgbrgb(151, 104, 192)
hslhsl(272, 41%, 58%)
oklchoklch(0.602 0.137 307.4)
Closest name: Amethyst (#9966cc)Relative luminance 0.2029

Colors that go with #9768c0

Charcoal, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#91c068

#6b68c0 · #c068bd

#c09768 · #68c097

Split-complementary

Open in tool →

#bdc068 · #68c06b

#c06b68 · #91c068 · #68bdc0

Contrast

#9768c0 as textRatioAAAA largeAAAFix
Aaon white
4.15:1failpassfail
  • AA: use #8f5dbb as the text (4.72:1)
  • AAA: use #71419b as the text (7.16:1)
  • AA: or shift the background to #121212 (4.51:1)
Aaon black
5.06:1passpassfail
  • AAA: use #ad88cd as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9768c0 as the background.

Brands using this color

Fonts for this mood

#9768c0 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9768c0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9768c0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9768c0-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md