# #9768c0

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#9768c0`
- RGB: rgb(151, 104, 192)
- HSL: hsl(272, 41%, 58%)
- OKLCH: oklch(0.602 0.137 307.4)
- Relative luminance: 0.2029
- Nearest named color: Amethyst (#9966cc, Δ 2.007) — https://brandsweets.com/colors/amethyst
- Moods: cool, modern
- Page: https://brandsweets.com/colors/9768c0

## Tints & shades

- Tints (toward white): #a176c6, #ab85cc, #b593d2, #bfa2d8, #c8b0de, #d2bee4, #dccdea, #e6dbf0, #f0e9f6, #faf8fc
- Shades (toward black): #8a56b8, #7b47a9, #6e3f97, #5e3681, #512f6f, #44275d, #341e48, #271736, #180e20, #0a060e

## Harmonies

- Complementary: #91c068
- Analogous: #6b68c0, #c068bd
- Triadic: #c09768, #68c097
- Split-complementary: #bdc068, #68c06b
- Tetradic: #c06b68, #91c068, #68bdc0

## Colors that go with #9768c0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #9768c0: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #9768c0 in 4 real palettes, including Obsidian's brand system and Superhuman's brand system, as that palette's text colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Zed (https://brandsweets.com/colors/brands/zed-dev), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/taupe
- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #9768c0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #9768c0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Marvel's brand system and Plaid's brand system put Midnight Blue beside #9768c0, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/midnightblue
- **Tomato** #ff6347 [pool] — 3 real palettes, including GitLab's brand system and Hermès's brand system put Tomato beside #9768c0, as the lead colour. Seen in: GitLab (https://brandsweets.com/colors/brands/gitlab), Hermès (https://brandsweets.com/colors/brands/hermes-com), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/tomato
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #9768c0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Amber** #ffbf00 [pool] — Amber is paired with #9768c0 in two real palettes: Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.15:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #8f5dbb (4.72:1); AA: background → #121212 (4.51:1); AAA: text → #71419b (7.16:1)
- On black (#000000): 5.06:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ad88cd (7.18:1)

## Brands using this color

- **Next.js** — primary #9162c0 (Δ 1.886) — https://brandsweets.com/colors/brands/nextjs-org
- **Next.js** — accent #9162c0 (Δ 1.886) — https://brandsweets.com/colors/brands/nextjs-org

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/9768c0-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#9768c0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.