Color

#97654e

#97654e
hex#97654e
rgbrgb(151, 101, 78)
hslhsl(19, 32%, 45%)
oklchoklch(0.554 0.074 45.5)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1644

Colors that go with #97654e

Teal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4e8097

#974e5b · #978a4e

#4e9765 · #654e97

Split-complementary

Open in tool →

#4e978a · #4e5b97

#5b974e · #4e8097 · #8a4e97

Contrast

#97654e as textRatioAAAA largeAAAFix
Aaon white
4.9:1passpassfail
  • AAA: use #764f3d as the text (7.1:1)
Aaon black
4.29:1failpassfail
  • AA: use #9e6a51 as the text (4.63:1)
  • AAA: use #ba8d78 as the text (7.17:1)
  • AA: or shift the background to #f7f7f7 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97654e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97654e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97654e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97654e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97654e-c4ad9c-62cbb9-2d2a1f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md